![]() ![]() Scott's unwillingness to sweeten the pot for premier brands such as UCLA, USC and Texas can be identified as a perilous blunder in retrospect. It was the same approach he employed in talks with Texas, which wanted to keep profits from the Longhorn Network. But Scott wanted schools to share revenue equally under the next media rights deal. As the Seattle Times explained, this system benefitted UCLA and USC, who were often featured on TV. October 2010: Pac-10 schools featured in network broadcasts split 64% of the revenue from the game under the league's existing revenue model. When the Utes and Colorado join the conference in July 2011, it gives the Pac-10 its 12th member and the league rebrands itself the Pac-12. Scott abandoned the push for a 16-team league and instead poached Utah from the Mountain West. The Big 12's willingness to accommodate Texas' own TV network played a significant role in the Longhorns' decision to stay they would have had to share any revenue equally in the new-look Pac-10, according to the Los Angeles Times. June 14-17, 2010: Despite rampant speculation that Texas, Oklahoma, Oklahoma State, Texas Tech and possibly Texas A&M would join Colorado in the Pac-10, the Big 12 stayed afloat. All eyes turned to Texas as Scott traveled south to pitch a 16-team super conference that would include the ambitious additions of Texas and Oklahoma. With two members gone and the Pac-10 eyeing several more, the Big 12's future seemed uncertain. The Buffaloes were followed out of the Big 12 the next day by Big Ten-bound Nebraska. June 11-12, 2010: The first realignment domino fell when the Pac-10 announced Colorado as a new member. A diminished USC was good for Pac-10 parity, but the league suffered without its best brand in top form. Since winning the 2004 BCS National Championship, the Trojans have not played for a national title or reached the College Football Playoff. Saddled by the sanctions, the Pac-10's premier program struggled to maintain its footing among the nation's elite. June 10, 2010: USC received a two-year postseason ban from the NCAA amid its coaching transition from Pete Carroll to Lane Kiffin. That made Weiberg's hire "very significant" (as described by Scott) given his experience launching the Big Ten Network. Scott acknowledged being in the "very preliminary" stages of exploring conference additions, adding "it really is over the next six to 12 months that we'll start having serious analysis and serious conversations."Įmbracing expansion aligned with the Pac-10's sights of a new media rights deal to replace the one expiring at the end of the 2011-12 academic year. 9, 2010: It was a teleconference designed to introduce Kevin Weiberg, the Pac-10's new deputy commissioner, but the headlines emerging from it centered on expansion. The Pac-12's zenith came in the 2012-13 fiscal year, when it led all Power Five conferences in revenue on the heels of a new media rights deal that was widely praised.įeb. Amid all the politics, however, the league survived and continued on well into the 21st century as one of the most powerful in college athletics. ![]() The invitations to the Arizona schools came above objections from schools in the league's northern footprint worried about a geographical shift in the balance of power. Without their additions, the last few decades of college athletics could have looked vastly different. ![]() The addition of the Wildcats and Sun Devils turned the league into the Pac-10, which is how it remained for more than three decades until the first seismic wave of conference realignment began in 2010. "The threat of USC pulling out was very real and UCLA might have followed suit," Maggard told The Associated Press at the time. Had Arizona and Arizona State not received invitations to the Pac-8 in December 1976, the conference might have broken up, according to then-Cal athletic director Dave Maggard. Long before the Pac-12 ever had 12 members, it dealt with uncertainty.
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